Where Faluma Began

Faluma started with a simple question: What if coconut farmers could participate in premium product creation instead of staying stuck as raw-material suppliers? For years, communities along the Caribbean coast produced incredible coconuts, yet most of the value left the region long before local families could benefit.

We wanted to change that.

It All Started With $1,000

In early 2025, we launched a tiny $1,000 crowdfunding campaign. No big marketing plan. No venture funding. Just a vision shared between us and Martir — a Garifuna artisan who grew up with deep knowledge of the coconut plant and its cultural significance.

Instead of spending the money on packaging or ads, we went straight to the source and partnered with smallholder producers to make our first batch of coconut oil. Every jar held a story of heritage, care, and community.

The goal wasn’t “launch a product.”
It was prove a regenerative model where small-scale, community-led production could create real economic opportunity.

Building a New Kind of Supply Chain

From the start, Faluma has been built like a cultural cooperative rather than a traditional supply chain. That means:

1. Micro-processing hubs, not central factories
We helped set up small, community-owned processing units that cut transport time, improve freshness, and keep value local.

2. Skills as infrastructure
We trained producers in processing, quality, and packaging so knowledge — and profit — stays in the community.

3. Shared storytelling and brand identity
The brand is rooted in Garifuna heritage, regional ecology, and cultural pride. Producers aren’t just suppliers — they’re co-authors of the story.

4. Diverse income streams
Coconut oil unlocks multiple products: soaps, culinary oils, natural skincare blends. Families now participate in a portfolio, not a single sale.

Storytelling as Preservation

To honor the origins of Martir’s craft, we worked with our creative director to create a visual triptych showing the full lifecycle of Faluma — from harvest, to transformation, to global impact.

It wasn’t “branding” in the traditional sense.
It was storytelling as cultural preservation — a bridge between ancestral wisdom and modern entrepreneurship.

Reinvesting in Community Power

Every sale goes back into strengthening the ecosystem:

• a cold-press machine
• a dehydrator
• improved packaging tools
• training for new producers
• more micro-processing hubs

We’re not scaling for scale’s sake. We’re scaling participation.

Big Change Starts Small

Faluma proves that you don’t need massive capital to build meaningful, regenerative commerce — just community, clarity, and a commitment to shared value.

And we’re just getting started.

Be Part of Faluma’s Next Chapter

We’re currently taking preorders for the next shipment — and every purchase helps fund the next phase of equipment, training, and micro-processing capacity.

👉 Interested in supporting the project? Donate here or purchase Faluma Coconut Oil here

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