01 Introduction 02 Abstract 03 The Project 04 Global Market 05 Reach 06 Impact 07 Future 08 Vision 09 Contact
Case Study

Regenerative Economics and Microscale Coconut Operations: A Case Study Approach

Harnessing regional ecosystems and global demand to drive capital into emerging economies.

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Faluma Project

Faluma Project: Microscale Coconut Oil Production

Learn about Goodgrow’s latest sustainable venture in coconut oil production. Introducing the Faluma Project, a brand built around handcrafted, artisanal coconut extracts sourced from emerging economies. From establishing an end-to end-supply chain to illustrating a compelling story about this heritage brand, Goodgrow aims to generate economic and cultural impact at a rapid pace. This case study outlines our pilot go-to-market strategy and roadmap for social entrepreneurship in the coconut oil industry.

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FALUMA
PROJECT
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Research

Global Market Context

The global demand for coconut oil remains a critical source of revenue for emerging economies. The changing landscape of international trade presents both challenges and opportunities for would-be players in the space. Southeast Asia currently dominates the space, with 80% of the global exports market valued at approximately 4 billion as of 2023.


With current trade disputes rekindling interest in transparent, sustainable, and resilient supply chains, Goodgrow has decided to invest in the microscale production of coconut extracts, with the long-term objective of empowering artisans across the globe bring high-quality natural products to market. Notably, Central America and the Caribbean present a significant growth opportunity, as the region’s coconut oil market has shown steady expansion in recent years, with rising production and growing demand in both artisanal and commercial-scale operations.

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LOCAL IMPACT
GLOBAL REACH

Goodgrow’s investment in decentralized, microscale coconut oil production seeks to empower artisans and create high-quality natural products for global markets.

Economic Resilience
Smallholder empowerment through cooperatives and microfinancing generates sustainable livelihoods and stimulates local economies.
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Regional processing in Central America reduces the carbon footprint by minimizing transportation emissions, thereby supporting decarbonization goals.

Trade Conflict Mitigation:
Central America’s proximity to North American markets reduces reliance on trans-Pacific shipping and insulates against geopolitical disruptions.
Local processing expertise and value-added capabilities are developed, strengthening intellectual capital and fostering long-term industry growth.

Goodgrow’s microscale coconut oil production empowers local communities, cuts emissions, and builds processing expertise — delivering sustainable, high-quality products while reducing trade risks and promoting resilient, decentralized growth across global markets.

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Future

Building on the momentum of our pilot, Goodgrow is committed to deepening our impact in the coconut products sector through targeted capital investments and strategic expansion. We invite individuals, organizations, and investors who share our vision for regenerative economics and sustainable supply chains to join us on this journey. To get involved or learn more, please contact us at hello@goodgrow.io.

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